〜STORY〜
AURAFIC Co., Ltd. is a cosmetics manufacturer that values ​​its unique philosophy of “Ethical Hair Care & Beyond Clean Beauty” and is committed to using natural ingredients and no additives. Clean Beauty refers to cosmetics that use ingredients that are gentle on the skin and body and natural ingredients, and are environmentally and animal-friendly. We introduce our thoughts on organic products and the development story. Nowadays, “organic products” are not uncommon, and the number of companies developing organic products is increasing.
Organic products are natural and safe for the body, but as you know, they are not completely problem-free. For example, organic shampoos on the market tend to make hair squeaky, have poor lather, are not easy to care for, and are not easy to use. While organic products are gentle on the body, it is very difficult to develop products that are easy to use. We took on the challenge of developing such “organic products.” In any case, we wanted to pursue the original role of organic products, which is to be “gentle on the body,” to the maximum extent possible.
The reason is that AURAFIC CEO/Iwanaga’s wife has very rough hands, and his daughter has had sensitive skin since she was a baby, so even products made with gentle ingredients used in beauty salons often did not suit her. He also tries to choose and buy daily food products with as few additives as possible.
Furthermore, in recent years, due to the COVID-19 pandemic, CEO Iwanaga, who had never had skin problems, has become prone to skin irritation, and the products he used to use no longer suit him.
Therefore, Iwanaga realized that he was not the only one who was suffering, and that many people were suffering from the same problem, and he began working hard on development several years ago with the thought, “I want to develop an organic product that is gentle on the body and the earth, and is easier to use without losing the natural ingredients!”
However, the development was more difficult than he had imagined.
What we are trying to make is an organic product that is “kind to the earth and the body, and above all, easy to use” like no other before.
When making something that is kind to the earth, the body, hair and scalp, it is not easy to make it with more than 98% natural ingredients.
We collected organic products from all over Japan, tested them, and made countless prototypes, failing again and again.
When we finally thought it worked, it turned out to be ineffective for people with curly hair, damaged hair, or didn’t lather well. We kept failing, improving, failing, and improving again.
If you just want to call it an “organic product,” you can reduce the amount of natural ingredients and focus on ease of use.
I thought about “running away” to such products many times, but I continued to pursue the original role of organic products that I decided on at the beginning, which is “kind to the earth and the body.”
Before we knew it, three years had passed,
We finally succeeded in developing an organic product that is kind to the earth and the body, and easy to use in a stable manner. In order to obtain the global standard “Ecocert Cosmos Organic Certification,” we developed it using only ingredients that could be obtained, and we have now obtained the certification. We are confident in this product, which meets safety, reliability, and quality.
We are not only particular about the quality of the product itself, but also value consideration for the global environment and global issues.
We thoroughly eliminate petroleum-based and chemical-based ingredients and manufacturing methods, and we use biomass containers made from residual sugar from sugarcane. In pursuit of sustainable product creation, we applied to the Kitakyushu City SDGs Registration System and the Fukuoka Prefecture SDGs Registration System, and thanks to them, we have become a certified company.
We propose the creation of sustainable hair care products based on the concept of ethical hair care and ethical cosmetics, and contribute to the SDGs.
We hope you will pick up a product that is filled with our thoughts.
https://prtimes.jp/story/detail/rwpzzJFpvZb
*Our products take into consideration the condition and quality of your hair,
and we also handle chemical products for those who cannot care for their hair with organic products.